Shopping Tours & Discounts!

Bob Klemme of Enid, Oklahoma, has been named the Cultural Traveler Trailblazer of the Year by the U.S. Cultural & Heritage Tourism Marketing Council. The award will be presented to Klemme at the SASI-ONE Awards Breakfast, Tuesday, January 17, 2012 during the ONE Travel Conference at the Orlando Bonnet Creek Hotel in Orlando, Florida. The Cultural Traveler Trailblazer Award is presented by the U.S. Cultural & Heritage Tourism Marketing Council to recognize and thank an individual who has demonstrated the passion and commitment to preserving our country's culture and heritage richness for future generations of travelers to experience and appreciate. “Bob Klemme is an outstanding example of how one dedicated individual with a commitment and passion can significantly contribute to the preservation of our history and culture for generations to come,” said Sheila Armstrong, Executive Director of the U.S. Cultural & Heritage Tourism Marketing Association.. “What began as a hobby became a passion for him--a passion that resulted in his single handedly identifying and marking the Chisholm Trail throughout Oklahoma. He has dedicated his life to preserving the heritage of the region.” PG 2 of 3 -- Klemme Award Klemme was nominated to receive this award by Berkeley Young, President of Young Strategies Inc. In nominating him, Young said, “This man has dedicated his life to preserving the heritage of the region. His boyhood fascination with the historic Chisholm Trail led him to personally mark the exact path the trail took across Oklahoma. He spent countless hours constructing and setting over 400 concrete markers that weighed approximately 200 pounds each, with his goal being to create interest in the Chisholm Trail. His hope is that some day it will become a National Historic Trail. I hope his dream will be realized. “ In addition to the Chisholm Trail, Klemme was the driving force behind getting a United States postage stamp created and published commemorating the centennial anniversary of the Oklahoma Land Run of 1893. The stamp depicts a home seeker astride his galloping horse, claim stakes in his hand, making the run for a quarter section of free land. The stamp was dedicated in April, 1993, and a statue based upon the stamp’s artwork now stands in Enid across the street from the location of the original Land Run office. Klemme also helped to preserve a granite horse watering trough originally placed in Enid in 1910 by the National Humane Alliance, and in placing a monument along US Highway 81 approximately seven miles north of Enid marking the 36-30 north latitude known as the Missouri Compromise Line. SASI-ONE Awards (SASI=Shop America Salutes Innovation) recognize prominent leaders in the tourism industry for their vision and commitment to developing shopping and cultural tourism. Along with the SASI-ONE Awards and SASI-ONE Merit Awards for shopping and cultural tourism marketing excellence, 5 SASI-ONE Special Award Recipients will be honored in the categories of Shopping Tourism Retailer of the Year, TravMedia Tourism Journalist of the Year, Cultural & Heritage Tourism Destination of the Year, SASI-ONE Chairman’s Award and the Cultural Traveler Trailblazer. Winners from throughout the USA, Mexico, Latin America and Korea and the winners of the special awards will be showcased in a 45-minute video presentation at the award ceremony. For additional information, visit or call 843.341.6392 To view a video of Bob Klemme’s accomplishments, visit About: ONE Travel Conference for Shopping, Dining and Cultural & Heritage Tourism is produced annually by Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council. The Conference brings together leaders in the travel industry to focus on The Power of Partnership, speaking with ONE Voice. The first annual conference was held in Pasadena, California Jan 16-18, 2011. The next ONE Travel Conference will be held in Orlando, Florida, January 15-17, 2012. For more information visit or call 843.341.6392. Shop America Alliance is the travel trade organization representing hundreds of the premier shopping tourism destinations, retailers, shopping centers, museum stores and outlets in North America. Founded in 1998, Shop America Alliance co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook, publishes Shop America Magazine and markets more than 200 shopping tours in 40 cities. For more information, visit or call 707.224.3795. US Cultural & Heritage Tourism Marketing Council (USCHT) is a travel trade association with a mission to market U.S. cultural and heritage tourism experiences both nationally and internationally. USCHT represents leading U.S. tourism destinations, attractions and travel partners engaged in marketing U.S. cultural and heritage to travelers throughout the United States and around the world, co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook and sponsors market research on the Cultural and Heritage Traveler. For more information, visit and or call 843.342.6392. 


White Papers

Shop America Alliance publishes a series of tourism educational white papers in partnership with the Museum Store Association and the US Cultural & Heritage Tourism Marketing Council. These are available free to members of SAA, USCHT and MSA and the media.

  • Driving Cultural Tourism in Challenging Times
  • Tourism 101 – Basic Information for Selling to Tourists
  • Partnership Strategies for Building Tourism Business
  • Public Relations and Special Events to Build and Track Tourism Business Online Travel and Tourism Marketing Strategies
  • Train Your Team To Be Tourism Ambassadors

Please email your request for PDF versions of any of these White Papers to Sheila Armstrong.

Media Contact

Rosemary McCormick