Shopping Tours & Discounts!

Bloomington, Minnesota.    The Henry Ford of Dearborn Michigan was honored as the Cultural & Heritage Tourism Destination of the Year, in recognition of its leadership, marketing creativity and dedication to promoting cultural and heritage tourism.  Carol Kendra, Chief Communications Officer for The Henry Ford was presented with the award by Richard Peterson, of the California Academy of Sciences, recipient of the 2011 award at the ONE Travel Conference SASI-ONE Breakfast at the Radisson Blu Mall of America in Bloomington, Minnesota, Thursday, January 30th.  

The US Cultural & Heritage Tourism Marketing Council is the sponsor of this prestigious award    Sheila Armstrong, President of the US Cultural & Heritage Tourism Marketing Council and co-producer of the ONE Travel Conference said, “We are especially pleased to recognize The Henry Ford as the Cultural & Heritage Tourism Destination of the Year.  This remarkable cultural destination is a place where authentic American people, places and things captivate and inspire visitors of all ages and is known for its incomparable collection documenting the American Experience.”

The Cultural & Heritage Destination Tourism Marketing Award honors a Cultural or Heritage organization or attraction that exhibits innovation and success in tourism marketing.  The 2013 award was presented to The Henry Ford, a cultural destination known as “America’s Greatest History Attraction”

More than 80 years ago, The Henry Ford was formally dedicated by its founder, Henry Ford, and his friend and mentor, Thomas Edison. The institution opened in 1929 as a school and was driven by Ford’s belief that the genius of the American people was not being taught in textbooks.

Today, The Henry Ford in Dearborn, Michigan, is a national history destination with an incomparable collection documenting the American experience. This National Historic Landmark has five unique venue attractions, an on-site high school, and nationally recognized programming and signature events. The Henry Ford’s unparalleled collection and expertise furthers its position as a global resource for American history and innovation.

It is a place where the personal experiences of ordinary and extraordinary individuals are honored and shared — people like Henry Ford, Thomas Edison, Rosa Parks, Abraham Lincoln, the Wright brothers and others.

The Henry Ford’s mission is to provide unique educational experiences based on authentic objects, stories and lives from America’s traditions of ingenuity, resourcefulness and innovation with a purpose to inspire people to learn from these traditions to shape a better future. The institution’s vision is to be a nationally recognized destination and force for fueling the spirit of American innovation and inspiring a can-do culture.

Captivating and inspiring more than 1.5 million visitors annually, The Henry Ford holds 26 million objects and documents, including such icons as Thomas Edison’s Menlo Park laboratory, Henry Ford’s Quadricycle, the world’s oldest steam engine and Buckminster Fuller’s Dymaxion House.

The Henry Ford was selected for this award by a committee of leaders in cultural and heritage tourism marketing: Patrician Washington, President and CEO of Visit Alexandria, Michael McDowell, Senior Director of Cultural Tourism,  Los Angeles Tourism and Convention Board, Los Angeles, California and Richard Peterson, California Academy of Sciences Director of Sales, San Francisco, California.

The Cultural & Heritage Tourism Destination of the Year is one of 24 SASI-ONE Awards  (SASI = Shop America Salutes Innovation) for shopping and cultural tourism marketing excellence which were presented at the SASI-ONE Breakfast.  Brandace Bruning, of CenterCal Properties was the SASI-ONE Awards Chairperson and awards sponsor. SASI-ONE Awards recognize prominent leaders in the tourism industry for their vision and commitment to developing shopping and cultural tourism.

Along with the 7 SASI-ONE Gold Awards and 12 SASI-ONE Merit Awards for shopping and cultural tourism marketing excellence, 4 SASI-ONE Special Award Recipients were honored in the categories of Shop America Tour Operator of the Year, TravMedia Tourism Journalist of the Year, Cultural & Heritage Tourism Destination of the Year and the SASI-ONE Chairman’s Award.  The achievements of SASI-ONE Winners from throughout the USA, Mexico and Latin America and the winners of the special awards were showcased in a video presentation that can be viewed at

For additional information, please visit or contact Sheila Armstrong, co-producer of the ONE Travel Conference at This email address is being protected from spambots. You need JavaScript enabled to view it. or 843.341.6392.

About ONE Travel Conference:
ONE Travel Conference for Shopping, Dining and Cultural & Heritage Tourism is produced annually by Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council.  The Conference brings together leaders in the travel industry to focus on The Power of Partnership, speaking with ONE Voice.    For more information visit or call 843.341.6392.

About Shop America Alliance:
Shop America Alliance is the travel trade organization representing hundreds of the premier shopping tourism destinations, retailers, shopping centers, museum stores and outlets in North America. Founded in 1998, Shop America Alliance co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook, publishes Shop America Magazine and markets more than 200 shopping tours in 40 cities.  For more information, visit or call 707.224.3795.

About US Cultural & Heritage Tourism Marketing Council
US Cultural & Heritage Tourism Marketing Council (USCHT) is a travel trade association marketing US cultural and heritage tourism experiences both nationally and internationally. USCHT represents leading U.S. tourism destinations, attractions and travel partners engaged in marketing U.S. cultural and heritage to travelers throughout the United States and around the world, co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook and sponsors market research on the Cultural and Heritage Traveler. For more information, visit and  or call 843.341.6392.


White Papers

Shop America Alliance publishes a series of tourism educational white papers in partnership with the Museum Store Association and the US Cultural & Heritage Tourism Marketing Council. These are available free to members of SAA, USCHT and MSA and the media.

  • Driving Cultural Tourism in Challenging Times
  • Tourism 101 – Basic Information for Selling to Tourists
  • Partnership Strategies for Building Tourism Business
  • Public Relations and Special Events to Build and Track Tourism Business Online Travel and Tourism Marketing Strategies
  • Train Your Team To Be Tourism Ambassadors

Please email your request for PDF versions of any of these White Papers to Sheila Armstrong.

Media Contact

Rosemary McCormick