A total of 22 SASI-ONE Awards (SASI = Shop America Salutes Innovation) for shopping and cultural tourism marketing excellence were presented at the SASI-ONE Awards Breakfast Tuesday, January 17, 2012 during the ONE Travel Conference at the Hilton Orlando Bonnet Creek in Orlando, Florida. The awards are sponsored by CenterCal Properties in partnership with Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council. Brandace Bruning, with CenterCal Properties is the SASI-ONE Awards Chairperson Along with the 8 SASI-ONE Gold Awards and 9 SASI-ONE Merit Awards for shopping and cultural tourism marketing excellence, 5 SASI-ONE Special Award Recipients were honored in the categories of Shopping Tourism Retailer of the Year, TravMedia Tourism Journalist of the Year, Cultural & Heritage Tourism Destination of the Year, Cultural Traveler Trailblazer Award and SASI-ONE Chairman’s Award. The achievements of SASI-ONE winners from throughout the USA, Mexico and Latin America and the winners of the special awards were showcased in a video presentation. “SASI-ONE Awards recognize prominent leaders in the tourism industry for their vision and commitment to developing shopping and cultural tourism. This is an opportunity to recognize and celebrate their creativity and marketing success,” said Rosemary McCormick, President of Shop America Alliance and Co-Producer of the ONE Travel Conference. The 8 SASI-ONE WINNERS and 9 SASI-ONE Merit Awards were judged by a committee coordinated by the Bloomington, Minnesota Convention and Visitors Bureau. The judges were Jan Kroells, Bloomington Minnesota Convention & Visitors Bureau, Doug Killian, Mall of America, Gayle Junnila and Lana Sloane, Explore Minnesota, Cathleen Orlson, Colours Marketing and Design and Scott Bolin, Bolin Marketing. Victoria Secret was the recipient of the Shopping Tourism Retailer of the Year award. The special award recognizing Victoria Secret’s success in marketing to tourists is sponsored by American Express, TaxFree Shopping Ltd. and Shop America Alliance. The award was presented by Carolyn Petty, President of TaxFree Shopping Ltd. Winner of the TravMedia Tourism Journalist of the Year award was Mary Moore Mason, an award-winning editor with Essentially America Magazine in the UK. Mason has been editor/editorial director of the magazine since its launch in 1994 as the UK’s only consumer magazine exclusively devoted to North American travel and lifestyle. She has been the recipient of many awards including the top travel destination consumer article award in the Discover America competition at the International Pow Wow 2011 convention. She also writes under the name of Sally Montgomery. The travel journalist award is sponsored by TravMedia, an international news distribution service company and was presented by the CEO, Nick Wayland. Biltmore, a national historic landmark with America’s largest home in Asheville, North Carolina was honored as the Cultural & Heritage Tourism Destination of the Year, in recognition of its leadership, marketing creativity and dedication to promoting cultural and heritage tourism. The Cultural & Heritage Tourism Alliance and the US Cultural & Heritage Tourism Marketing Council co-sponsored this prestigious award. Richard Peterson, Director of Travel Industry Sales for the California Academy of Sciences, recipient of last year’s award, presented the award to Biltmore. The Cultural & Heritage Trailblazer Award was awarded to Bob Klemme of Enid, Oklahoma for his significant contribution in preserving history and culture in identifying and marketing the Chisholm Trail throughout Oklahoma. He single-handedly constructed and placed over 400 seven-foot tall concrete roadside markers weighing 200 pounds each to create interest in the Chisholm Trail in the hope that it will be named a National Historic Trail. The award is sponsored by the US Cultural & Heritage Tourism Council and was presented by Berkeley Young of Young Strategies, Inc. Brandace Bruning, the SASI-ONE Awards Chairperson, selects the SASI-ONE Chairman’s Choice Award to an advertising and/or public relations initiative that exemplifies over the top creativity. This year’s Chairman’s Choice Award recognizes a French mineral water brand, Contrex, for “Contrexprience,” a TV Commercial that pedaled its way to the top of the rankings by making losing weight look fun! For additional information about the SASI-ONE Awards and the ONE Travel Conference, please visit ONETravelConference.com or contact Sheila Armstrong, co-producer of the ONE Travel Conference at CulturalTraveler@aol.com or 843.341.6392 A complete list of the SASI-ONE Award Winners follows. SASI-ONE 2011 Gold Award Winners: Destination Bloomington Cold Recall-Reflections of a Polar Explorer Exhibit & Event for Their Majesties of Norway Category: Destination Management Organization Honorees: Bonnie Carlson, President, Jan Kroells, Vice President of Marketing, Sherry Mullery, Destination Bloomington; Gary Gandrud, Royal Norwegian Honorary Consulate; Jana Vaughn, Minneapolis-St. Paul International Airport; Linda Pederson, Sons of Norway. Outlets of Colorado/Craig Realty Group Outlets of Colorado Fashion Ambush Category: Multi-Center Shopping Center Honoree: Peggy Ziglin, Regional Public Relations and Tourism Director, Cindy Mackin, Regional Marketing Assistant, Outlets of Colorado/Craig Realty Group. Visit California Korea QTV Yes Chef TV Show Category: Dining Honorees: Caroline Beteta, President/CEO, Annette Eckert, Amanda Font, Lucas Himovitz, Visit California. Sarasota Convention and Visitors Bureau US Airways Special Insert: Sarasota County Art, Culture, Entertainment Category: Destination Management Organization Honorees: Virginia Haley, President; Lynn Hobeck Bates, Cultural & International Tourism Sales Manager, Sarasota Convention & Visitors Bureau; Arts and Cultural Alliance of Sarasota County; Harry Leopold, Pace Communications/US Airways Magazine. Las Vegas Convention & Visitors Authority Life is short. Summer is shorter Category: Destination Management Organization Honorees: Art Jimenez, Senior Director of Leisure Sales, Las Vegas Convention & Visitors Authority; Jeff Rosser, Las Vegas Product Manager, Southwest Airlines Vacations. Visit Fairfax Visit Fairfax FY11 Online Marketing Campaign Category: Destination Management Organization Honorees: Barry Biggar, President/CEO; Jackie Franchi, Director of Marketing, Patrick Lennon, Destination Marketing Manager, Visit Fairfax; Ralph Thompson, President/CEO, Mary Lewis, Jim Starr, eBrains, Inc.; Matt White, President/CEO, Barbara Wood, White+Partners. Laguna Beach Visitors & Conference Bureau Laguna Beach Foodies Campaign Category: Destination Management Organization Honoree: Judith A. Bijlani, President/CEO; Ashley Johns, Marketing Director, Laguna Beach Visitor & Conference Bureau, Simpleview, Inc., Pacific West Litho—Restaurant Guide Publishing. Museum Store Association "Marketing Cultural & Heritage Tourism" book Category: Travel Partners Honorees: Beverly Barsook, Executive Director, Stephanie Peters, Kathy Cisar, Museum Store Association; Rosemary McCormick, Shop America Alliance President and Book Author; Sheila Armstrong, US Cultural & Heritage Tourism Marketing Council Executive Director and Book Contributor; Catherine Newton, Editor; Barbara Bricker, Small Miracles. SASI-ONE 2011 Merit Award Winners: Conde Nast Mexico & Latin America Vogue Travel & Shops Guide 2012 Category: Print Media & Internet Honorees: Jennifer Goldstein, Senior Account Executive; Margarita Gonzalez, and Elizabeth Cortés Escalona, Gte. Marketing Editorial Latinoamérica, Condé Nast México & Latinoamérica Las Vegas Convention & Visitors Authority Silent Auction at Visit USA UK Ball Category: Destination Management Organization Honorees: Art Jimenez, Senior Director of Leisure Sales, Las Vegas Convention & Visitors Authority; Shop Las Vegas Partners, Alicia Evanko, CMP, Questex; Visit California (2 Awards) California Restaurant Month California Road Trips Food and Wine Getaways Category: Dining Honorees, Carolyn Beteta, President/CEO, Jennifer Sweeney, Visit California; Trenton McManus, International Relations, Kelly McDonald, Executive Chef, Napa Valley Wine Train; Tyffani Peters, Culinary Institute of America; Peter Rudolph, Executive Chef, Rosewood Hotel. Lee County Visitor & Convention Bureau 2011 Lonely Planet Guidebook Category: Destination Management Organization Honoree: Laura Chmielewski, Marketing Director, Lee County Visitor & Convention Bureau, Lonely Planet and BVK Outlets of Colorado/Craig Realty Group Colorado Destinations Joint Outlets of Colorado’s Strike a Pose Category: Multi-Center Shopping Center Honoree: Peggy Ziglin, Regional Public Relations and Tourism Director, Cindy Mackin, Regional Marketing Assistant, Outlets of Colorado/Craig Realty Group Mandala Research (2 Merit Awards) The Drive Market Traveler "Drive 85" Study The African American Traveler Study Category: Travel Partners Honoree: Laura Mandala, Managing Director, Mandala Research and Consulting Museum Store Association USA Today Holiday Shopping 2011 Media Coverage Category: Travel Partners Honoree: Beverly Barsook, Executive Director, Museum Store Association SASI-ONE Special Award Winners: Chairman’s Choice Award Contrex, for “Contrexprience” Commercial Sponsor: CenterCal Properties Shopping Tourism Retailer of the Year Victoria Secret Sponsors: American Express, TaxFree Shopping Ltd, Shop America Alliance TravMedia Tourism Journalist of the Year Mary Moore Mason Sponsor: TravMedia Cultural Heritage Destination of the Year Biltmore, Asheville, North Carolina Sponsor: Cultural & Heritage Tourism Alliance, US Cultural & Heritage Tourism Marketing Council Cultural & Heritage Trailblazer Bob Klemme, Enid, Oklahoma Sponsor: US Cultural & Heritage Tourism Marketing Council About ONE Travel Conference: ONE Travel Conference for Shopping, Dining and Cultural & Heritage Tourism is produced annually by Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council. The Conference brings together leaders in the travel industry to focus on The Power of Partnership, speaking with ONE Voice. For more information visit ONETravelConference.com or call 843.341.6392. About Shop America Alliance: Shop America Alliance is the travel trade organization representing hundreds of the premier shopping tourism destinations, retailers, shopping centers, museum stores and outlets in North America. Founded in 1998, Shop America Alliance co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook, publishes Shop America Magazine and markets more than 200 shopping tours in 40 cities. For more information, visit shopamericatours.com or call 707.224.3795. About U.S. Cultural & Heritage Tourism Marketing Council U.S. Cultural & Heritage Tourism Marketing Council (USCHT) is a travel trade association marketing US cultural and heritage tourism experiences both nationally and internationally. USCHT represents leading U.S. tourism destinations, attractions and travel partners engaged in marketing U.S. cultural and heritage to travelers throughout the United States and around the world, co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook and sponsors market research on the cultural and heritage traveler. For more information, visit USCHT.com and TheCulturalTraveler.com or call 843.341.6392.