Shopping Tours & Discounts!

Presented by Shop America Alliance and U.S. Cultural & Heritage Tourism Marketing Council In Partnership with Visit California and South Coast Plaza Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council announce that the 2013 ONE Travel Conference for Shopping, Dining and Cultural Tourism will be held at the Westin South Coast Plaza, February 5-7, 2013. The conference is being presented in partnership with Visit California and South Coast Plaza. Keynote presenters Roger Dow, CEO, U.S. Travel Association and Caroline Beteta, CEO, Visit California and acting chair of Brand USA will be joined by more than 20 expert presenters for executive level idea exchange and partnership development. In addition, the conference will present the SASI-ONE Awards for innovative marketing, sponsored by CenterCal Properties. Shopping, Dining and Cultural-Heritage Travel are consistently ranked as the top three travel activities in the USA, according to data tracked by the U.S. Department of Commerce/Office of Travel & Tourism Industries (OTTI) and the U.S. Travel Association.                     More Pg. 2 of 3/ONE Conf The theme of this year's conference is "Global Tourism Success." With the launch of Brand USA marketing charged with increasing international inbound travel to the US, along with the ongoing economic recovery fuelling domestic travel, the conference will focus on new global opportunities for tourism development and growth for the travel industry. "The ONE Travel Conference is a win/win for all involved," states Rosemary McCormick, President of Shop America Alliance and co-producer of the ONE Travel Conference. "Experiential travel is what consumers want today, more than just 'heads in beds.' Research and case studies will be presented at the conference to underscore the synergy between shopping, dining and cultural-heritage travel and how to market to the lucrative international visitors. At the ONE Travel Conference, we will explore and celebrate the best practices. The program, developed with input from our advisory committee of industry leaders, will focus on delivering ROI through global tourism success." "Our goal is to continue to unify these powerful travel industry segments to speak with ONE voice on the importance of promoting these top travel experiences. They are the key economic drivers and job providers," states Sheila Armstrong, President of the U.S. Cultural & Heritage Tourism Marketing Council and co-producer of the ONE Travel Conference. Delegates at the ONE Travel Conference, destination marketing organizations (DMOs), shopping, dining and cultural-heritage leaders along with international tourism partners will learn of new opportunities to shape their future marketing initiatives." Werner Escher, Executive Director of International and Domestic Markets for South Coast Plaza states, "We are pleased to welcome the ONE Travel Conference to South Coast Plaza and to be a partner in the planning and promoting of this important industry event. Hosting the ONE Travel Conference provides an opportunity to showcase our wide array of superb shopping, trend setting dining and rich collection of cultural treasures that Costa Mesa and all of Orange County CA offer to our guests."      more Pg. 3 of 3/ONE Conf Registration is open at with the program, sponsorship opportunities, special hotel rates and the SASI-ONE Awards Entry.  ONE Travel Conference delegate fee is $595 per person through November 15, 2012 and $695 thereafter, subject to availability.  If more than one additional delegate from the same company or organization registers to attend the conference by January 4, 2013, they each will save $100 on their registration fee.

For more information, contact the ONE Travel Conference producers:
Rosemary McCormick
Shop America Alliance
This email address is being protected from spambots. You need JavaScript enabled to view it.

Sheila Armstrong
US Cultural Heritage Tourism Marketing Council
This email address is being protected from spambots. You need JavaScript enabled to view it.

ONE Travel Conference 2013 Advisory Committee:

  • Sharon Adams, Houston First
  • Beverly Barsook, Museum Store Association
  • Nan Beauvois, U.S. Travel Association
  • Judy Bijlani, Laguna Beach Visitors & Conference Bureau
  • Bonnie Carlson, Bloomington MN Convention & Visitors Bureau
  • Werner Escher, South Coast Plaza
  • Carolyn Feimster, CJF Marketing International
  • Karin Fish, Visit California
  • Jean Guinup, Premium Outlets®/Simon®
  • Virginia Haley, Visit Sarasota
  • Julie Heizer, Office of Travel & Tourism Industries, U.S. Department of Commerce
  • Lynn Hobeck-Bates, Visit Sarasota
  • Art Jimenez, Las Vegas Convention & Visitors Authority
  • Doug Killian, Mall of America
  • Jan Kroells, Bloomington MN Convention & Visitors Bureau
  • Pat Lee, Pat Lee & Associates
  • Paulette Lombardi-Fries, Costa Mesa Conference & Visitor Bureau
  • Laura Mandala, Mandala Research
  • Michael Martin, U.S. Travel Association
  • Michael McDowell, Visit LA
  • Richard Peterson, California Academy of Sciences
  • Carolyn Petty, Tax Free Texas
  • Peggy Ziglin, Craig Realty Group


White Papers

Shop America Alliance publishes a series of tourism educational white papers in partnership with the Museum Store Association and the US Cultural & Heritage Tourism Marketing Council. These are available free to members of SAA, USCHT and MSA and the media.

  • Driving Cultural Tourism in Challenging Times
  • Tourism 101 – Basic Information for Selling to Tourists
  • Partnership Strategies for Building Tourism Business
  • Public Relations and Special Events to Build and Track Tourism Business Online Travel and Tourism Marketing Strategies
  • Train Your Team To Be Tourism Ambassadors

Please email your request for PDF versions of any of these White Papers to Sheila Armstrong.

Media Contact

Rosemary McCormick