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NEW China Ready Shopping White Paper From Shop America Alliance in partnership with NTA

Shop America Alliance, the travel trade organization dedicated to promoting shopping, dining and cultural travel as the top tourism activities, has released its new China Ready Shopping White Paper in partnership with the NTA. This insightful 16-page White Paper outlines the importance of Shopping to the Chinese traveler along with projected growth, key markets, preferred brands, spending levels, tour operator and tour guide roles and unique cultural influences. It also includes recommendations on effective tourism marketing along with leads and resources.

The China Ready Shopping White Paper is available at no cost to download in PDF format at http://www.shopamericatours.com/publications/china-ready-shopping.

A “must read” for retailers and tourism professionals, the White Paper is result of comprehensive interviews with luxury retailers, tour guides, research firms, DMOs and Chinese market experts and input from an advisory committee of more than 30 travel and retail leaders. China Ready Shopping White Paper is a useful tool for retailers and shopping centers catering to the lucrative Chinese traveler. The China Ready Shopping White Paper was previewed at the ONE Travel Conference in February as part of a blue ribbon panel of China Market experts and was very well received.

“Many of our Shop America partners and luxury retailers keenly interested in the Chinese market are seeking background and cultural guidance in how to best serve this market. At the same time, Chinese tour operators and guides are well advised to become better informed as to the key roles of the Shopping Centers, Retailers and DMOs in maximizing their guest experiences as clarified in the White Paper,” stated Rosemary McCormick, President, Shop America Alliance and author of the China Ready Shopping White Paper.

Haybina Hao, NTA Director International Development, commented: “Congratulations to Shop America  Alliance on the China Ready Shopping white paper. The industry needs comprehensive information like this that pulls together the expertise of many players in the China inbound market. I commend Rosemary McCormick for her leadership in championing the compilation and production of this resource.”

Shop America Alliance members include the most successful major shopping centers such as South Coast Plaza, Forum Shops at Caesars, Mall of America, Galleria Dallas, NorthPark Center, Santa Monica Place, Tysons Corner, Fashion Show, Grand Canal Shoppes, Cherry Creek, Beverly Center, Westfield San Francisco Centre, Hollywood & Highland, City Creek Center, Scottsdale Fashion Square, Macerich Centers, The Florida Mall, Mall at Millenia, Destiny USA, plus leading outlet centers including Premium Outlets®, Taubman Prestige Outlets, Fashion Outlets, Craig Outlets, Northwest Outlets, Legends Outlets, Horizon Outlets, Assembly Row, Vero Beach and Outlet Marketing Alliance, retailers including Bloomingdale’s, Macy’s, Reebok and Tommy Hilfiger, shopping destinations, states and cities, including California, Florida, Las Vegas, Orlando, New York City, New Orleans, Toronto, Beverly Hills CA, Madison Avenue, Bloomington MN, Pasadena, Santa Barbara, Santa Monica, Atlanta, Kansas City, Forth Worth, the Museum Store Association representing 1,300 museum stores, TaxFree Shopping Texas, Louisiana Tax Free Shopping, and Historic Shopping & Dining East Coast and many more.

Shop America publishes the Shop America Magazine distributed in partnership with Brand USA via Essentially America UK, Mexico, Canada and China. Shop America co-publishes The Cultural Traveler guide.  All International Pow Wow delegates receive copies of these combined publications.

Shop America Alliance is the travel trade organization representing hundreds of the premier shopping tourism destinations, retailers, shopping centers, museum stores and outlets in North America. Founded in 1998, Shop America Alliance co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guide, publishes Shop America Magazine, presents the USA Outlet Shopping Festival and markets more than 185 shopping tours in 40 cities.  For more information, visit shopamericatours.com or call 707-224-3795.

© 2014 Shop America Alliance.
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