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Marketing Cultural & Heritage Tourism

Marketing Cultural & Heritage Tourism


  • Learn how to build your business in the fast-growing global tourism market
  • Increase visitation and retail sales in museum stores by targeting high-spending travelers
  • Discover partnership strategies to leverage local tourism partners and minimuze your investment
  • Includes cultural and heritage traveler research, data and trends to help you understand and capture the travel market
  • New insight into the important "drive market," which comprises 85% of U.S. travelers
  • Step-by-step guide to developing your organization's tourism marketing plan
  • More than 185 pages packed with valuable ideas and case studies
  • A "must read" addition to your business library for everyone interested in building their tourism business


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