Shopping Tours & Discounts!

Family Fun Adventure

San Francisco’s family fun begins at historic Fisherman’s Wharf! With a PIER 39 Attractions Pass, gain access to PIER 39’s top attractions: The Aquarium of the Bay, a Blue and Gold Fleet Bay Cruise Adventure, and the City Sightseeing San Francisco Hop on Hop off Tour. You’ll receive a 39 Fun pack chock full of discount coupons to many of PIER 39’s 110 shops, restaurants and other attractions! Meet history up close at San Francisco’s own Wax Museum. Plus, take your family VIP shopping at Macy’s Union Square!


There is something for everyone at PIER 39, San Francisco's Premier Bay Attraction, a festival marketplace with more than 110 stores, 14 Bay view restaurants, and a variety of fun-filled attractions for all ages including, world-renowned sea lions, street performers and live daily entertainment.
Retail prices:
Adult (12 & Over): $113.94
Child (5 to 11): $77.94

Aquarium of the Bay
Experience the magic of San Francisco Bay at Aquarium of the Bay. Located at the water’s edge, 20,000 local sea creatures await you. See eye-to-eye with a seven-gill shark, be mesmerized by moon jellies and touch a bat ray’s wing. Walk through crystal clear tunnels and watch San Francisco Bay’s most amazing animals swim overhead.
Open daily except December 25.
Weekday Hours: 10 am - 6 pm.
Weekend: 10 am – 7 pm.
Summer Hours: 9 am - 8 pm.
Times may change so call 1-888-SEA-DIVE for more info or visit their site.

Blue & Gold Fleet Bay Cruise Adventure
Take in the best of the bay with this one hour joy ride. Enjoy sailing along the city’s wondrous waterfront, under the Golden Gate Bridge, through Sausalito, into Angel Island and around Alcatraz.

Escape from the Rock Cruise
Take a special ninety-minute cruise under the Golden Gate Bridge and twice around Alcatraz Island. A chilling soundtrack featuring stories of notorious criminals and harrowing escapes makes this an unforgettable experience of the famous prison.

Hop-On Hop-Off Tour
The 2 Day Hop-On Hop-Off Pass combines two entirely live narrated, diverse tours in one incredible ticket! First, enjoy a tour of San Francisco’s most famous attractions on an original Double Decker Bus throughout the Downtown area. Then, hop on the Golden Gate Bridge and Sausalito tour to ride or walk across the world famous Golden Gate Bridge and ride down into Marin County to see the charming town of Sausalito where you can go for a stroll, visit art galleries or enjoy a relaxing lunch by the waterfront. Passengers can hop on or off at the following stations beginning at 10:00 AM: PIER 39/Hard Rock Cafe, Ghirardelli Square, and Union Square.

7D Experience is the most advanced 3D fi lm attraction in the world and the fi rst of its kind in Northern America. Using cutting edge technology developed by TrioTech of Montreal, Canada, 7D offers the thrill of a roller coaster and the excitement of an interactive laser blaster, all without leaving your seat in a state-of-the-art digital theater with surround sound, 3D effects and the newest in laser technology.

Experience amazing fun for the whole family at Magowan’s Infinite Mirror Maze! Challenge yourself to find your way through the infinite hallways, endless circles and dead ends of the most fascinating maze in San Francisco.

Macy’s flagship store in San Francisco’s renowned Union Square, where the best names in fashion, dining and theater have resided for more than 100 years. Today, as a result of an international design competition and a $25-million renewal, Union Square is reborn. Be sure to pass by the Visitor Service Center located on the lower Level Cellar to pick up your Macy’s Savings Pass and start saving through-out the store.